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2023 Holiday Sales Promotion Ideas

Updated: Oct 25, 2023

Prepping for your Holiday Sales?


The biggest retail holiday sales are Black Friday, Cyber Monday, Christmas, Holidays, Year End, and the New Year deals. Some companies tap into the sales to increase their customer base and awareness. While you don't have to participate, try out a few and see what works best for your business!


Here is a list of Holiday Promotions we thought of or seen around! Contact us to manage your holiday strategy and drive results this 2023 Holiday SZN!


2023 Holiday Sales Ideas

  • Black Friday Blowout: Offer steep discounts on Black Friday to kick off the holiday shopping season.

  • Cyber Monday Madness: Follow up Black Friday with exclusive online discounts and deals on Cyber Monday.

  • Holiday Clearance Sale: Clear out excess inventory with a post-holiday clearance sale.

  • Mystery Discounts: Let customers spin a digital wheel or draw from a hat for mystery discounts at checkout.

  • Free Gift Wrapping: Offer free gift wrapping services with purchases to attract last-minute shoppers.

  • Frequent Shopper Rewards: Implement a program where customers earn rewards for making multiple purchases during the holiday season.

  • Flashback to 2022: Offer discounts on top-selling products from the previous year's holiday season.

  • 12% Off for 12 Days: Run a promotion with a 12% discount for 12 days leading up to Christmas.

  • Gift Cards with Purchase: Give customers a gift card with a purchase over a certain amount, encouraging them to return for future purchases.

  • BOGOHO (Buy One, Get One Half Off): Offer a buy one, get one at half price promotion.

  • Local Shopper Day: Dedicate a day to supporting local businesses and offer special discounts to local customers.

  • 12-Hour Sale: Host a one-day event with a series of short-duration sales throughout the day.

  • Mobile App Exclusive Discounts: Offer exclusive discounts for customers who make purchases through your mobile app.

  • Self-Care Sunday: Promote self-care products or services for those looking to relax during the holidays.

  • New Year's Clearance: Offer discounts on select items as a way to welcome the new year and clear out old stock.

Adapt these ideas to suit your business's unique products, services, and customer base. Remember to effectively promote your sales through various marketing channels, including social media, email campaigns, and your website, to reach a wider audience.



Should you have a holiday sale?

Having a holiday sale can provide several benefits for your business. Here are some reasons why having a holiday sale is a good idea:

  • Increase Sales: The most obvious reason is to boost sales. The holiday season is typically the busiest shopping period of the year, and consumers are actively looking for deals and discounts. Offering special promotions can encourage them to spend more with your business.

  • Attract New Customers: Holiday sales can draw in new customers who may not have been aware of your business previously. Special promotions are an effective way to grab the attention of potential customers.

  • Reward Loyal Customers: Holiday sales are an excellent way to show appreciation to your existing customers. Loyalty programs and exclusive discounts can make your regular customers feel valued.

  • Generate Buzz and Excitement: Holiday sales create a sense of excitement and urgency, driving traffic to your store or website. This buzz can help build anticipation and interest in your products or services.

  • Build Brand Awareness: Effective holiday sales can lead to increased brand visibility and word-of-mouth marketing as customers share the great deals they found with their friends and family.

  • Increase Average Transaction Value: By offering discounts, bundled deals, or free gift promotions, you can encourage customers to spend more than they initially intended.

  • Adapt to Customer Behavior: During the holiday season, consumers are actively looking for gifts and deals. Having a holiday sale aligns your business with customer expectations and behaviors.

  • Drive Seasonal Themes: Your holiday sale can be a creative way to incorporate seasonal themes and decorations into your marketing efforts, making your business more festive and appealing.



In all having a holiday sale can be a strategic move to boost revenue, attract customers, and create a positive image for your business. It's important to plan your holiday sale carefully, taking into account your specific business goals and target audience. Need Help Managing Your Holiday Marketing & Sales Strategy, Let Us Work Together! Click here and let's get to know each other!



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