Strategic Planning
Event Marketing + Engagement Plan
Tailored Event Marketing Plan & Strategy For Complete Success.
Service Description
We help you develop and validate your event concept, create a marketing strategy, outline a content calendar, and boost event awareness. Tracking tools included to measure success. 1. Event Concept Development & Validation • Help define and refine the event idea, ensuring it aligns with your goals, audience, and industry trends. • Provide validation techniques, including competitor research and target audience analysis. 2. Event Marketing Strategy • Develop a targeted strategy to increase awareness and attendance, covering digital and offline marketing channels (e.g., social media, email, partnerships). • Identify the best marketing platforms and campaigns to reach your target audience. 3. Content Calendar & Marketing Efforts Outline • Create a structured content calendar with suggested posts, emails, and promotional content leading up to the event. • Recommend specific marketing efforts (e.g., influencer partnerships, targeted ads) to amplify engagement. 4. Boosting Event Awareness & Engagement • Implement tactics to maximize pre-event buzz and engage attendees during the event (e.g., live polls, social media hashtags, interactive sessions). • Provide strategies for attendee interaction and networking. 5. Tracking & Reporting Tools • Set up tools like Eventbrite, Hootsuite, Google Analytics, and HubSpot to track attendee engagement, social media mentions, website traffic, and other KPIs. • Provide post-event reporting templates and tools like SurveyMonkey for performance analysis and feedback collection. Reoccurring Consulting is available as an add-on.